Apex Legends is becoming a new celebrity in his world. Although this is not a new group of games, it has successfully stolen the hearts of loyal gamers in the world. Apex Legends managed to get more than 1 million players on the day of its release. Amazing, right?. Unannounced, less advertisements, and no special bombastic marketing strategies but can reap nearly 50 million players in the first month. Fantastic and of course the first question arises is, ‘what makes Apex Legends’ so famous?
Yes, not like the other paid first person shooter battle royals, Apex Legends is free. You just have to download it on Origin and play it. Your pocket will only be touched if you need in-games things such as cosmetics, skins, metal crafting, and many others things that you can use to upgrade your game experience. Something that Gamesters can’t stand the most. This is where ‘Apex Coin’ plays a role and becomes the coffers of Apex Legends.
Surprisingly coming with the games and for free of course, making anyone wants to try Apex Legends. Apart from just being curious, a big fan of EA, or indeed a true games reviewer. Everyone gathered to try Apex Legends game. So no wonder this game is so popular and have been tried by ten millions of players in almost all of the world.
The Battle Royale Game Genre is So Popular
Not only It’s free, the other factor which makes this games is so popular amongs it competitor is the genre carried by this games. Stepping on the world of gaming that is increasingly varied, game developer and gaming industry are also extra careful to determine the genre of games that they want to be produced to match market trends.
Apex Legends chooses genres that are truly ‘in’ and trends in various parts of the world. Along with the development of various esports tournaments, MOBA has indeed become a genre that the gamers are fond of. This genre also has a long enough survival period because many innovations can be developed.
Although Apex Legends reportedly did not provide a specific marketing strategy, this could be a new marketing strategy though. Without news, H-1 notification, then suddenly released the products. Apparently, Influencers can be a secret recipe. Here, influencers act like they’re not participating in all kind of Apex Legends campaign while actualy they are. They like a gamers in general who wait for the game to be released and can’t wait to play it. Then ‘Boom’, the strategy was successful and it only took 8 hours for Apex Legends to get more than 1 million users.
Design, Character, Movement: Everything is Cool!
A free games and collaboration with influencers is not enough to make gamers interested in playing new games in the midst of competition with the same genre out there. Attracting people may be easy but maintaining it will be much more difficult. This is where Respawn takes the role: How to keep players ‘stay’ and comfortable in the games they have entered voluntarily.
As a result, EA managed to bring players out there to Apex Legends, and Respawn successfully made them stay. Respawn managed to give a different feel in the Apex Legends game. Maybe a glimpse of the design in Apex Legends is similar to most MOBA-based online games. With map themes like being on a battlefield or in the forest. One thing that makes it different is the combination of design and movement in this game makes it easier for users to control the situation. This is why some say Apex Legends is not a difficult game. In a sense, anyone can easily understand how to play it and don’t need to be stressed with movements that have to be fast so players can have time to enjoy the game.
Characters are portrayed with a unique focus such as attackers, defenders, scouts, and supporters. This again reminds us of the Anthem where each character also has a different and unique focus.
EA and Respawn
Coming from one of the most famous publishers in the gaming world, Apex Legends cannot be underestimated. Gamers who are interested in playing Apex Legends may also not be separated from who is behind the super game. As a Video Game Company, Electronic Arts (EA) has released hundreds of video games starting from 1983. Many of the video games that they have released have sold really well and become the primadonna of gamers on the markets. No wonder then Apex Legends became an icon even It were just announced H-1 before the release.
Being shot dead is not the end of your gaming trip, at least not in Apex Legends. Why? Because here you are still given the opportunity to re-enter the game with the help of the revival feature. This feature can also be one of the factors that make gamers fall in love with this game. It’s not that easy for you to die as long as there are team mates who can save you.
As discussed earlier, this game is quite easy. Yes, right. Easy to play. You don’t need to be a pro-gamer to understand how to play it. Movement, design, UX, and game experience are very well created and comfortable.
You don’t need to bother understanding how to start the game and use the features because the game seems to have been designed so that players can play it easily. Your task is just to set a strategy to win and train your sensitivity about the existence of enemies that might attack you from various directions.
There are many things make gamester fall in love with Apex Legends. His presence at the right time makes gamers find hidden treasures. Apart from above, what else makes you enamored with Apex Legends? Has anyone left the same other game genre just for Apex Legends? Come on, share your story.